NIVEA Companys Product Strategy

Nivea is an established brand in the manufacture of high quality beauty products. Beiersdorf is the company that markets the product range. NIVEA VISAGE Young is one of the new products in the Nivea product range. To ensure that the market embraces the product, Nivea developed an efficient market mix. The market mix helped in reaching the target market. in addition, the marketing mix enabled the company to achieve its marketing objectives.Advertising We will write a custom case study sample on NIVEA Company’s Product Strategy specifically for you for only $16.05 $11/page Learn More It is vital for companies to produce products that satisfy the needs of their customers. Choosing the right product is the first step in the development of the marketing mix. In creating a product strategy, a company should choose the right brand name, packaging, colors, and warranty (Gitman McDaniel, 2008). This would ensure that the product meets the current and futu re expectations of the customers. NIVEA VISAGE Young targeted young girls aged between 13 and 19 years. NIVEA VISAGE Young would be the first skin care product that the teenage girls used. The company packaged the product in smooth colors, which were attractive to teenage girls. This increased the sales of the product since most teenage girls buy beauty products when they are out with their friends. The girls’ mothers also buy the product for their daughters. NIVEA VISAGE Young enhanced the skin and beauty of the teenage girls. The sole purpose of the existence of any company is to satisfy the needs of its customers. Therefore, it is vital for a company to ensure that it understands the needs of the customers. This would help in the formulation of products that meet the needs of the customers. Companies usually use uniqueness to differentiate their products (Peppers Rogers, 2010). NIVEA VISAGE Young strives to meet the needs of its target market. To this end, Beiersdorf cond ucted a market research to determine the market needs prior to the re-launch of the product. Beiersdorf developed a marketing mix that would enable NIVEA VISAGE Young to conquer the market. The company undertook a market research to determine the needs of the target market prior to the re-launch of the product. This necessitated the company to undertake several changes on the packaging, formula of some products, and product descriptions. In addition, the company introduced two new products.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The market research helped in the determination of the right price of the product. Nivea set a price that enabled customers to get value for their money. Nivea did not make the product be unaffordable to the target market. Wrong pricing of a product reduces the competitiveness of a product. This is despite the fact that the product may be of high quali ty. In addition, it is vital for a company to use proper distribution channels. The distribution channels determine the accessibility of the product to the target market. Nivea distributed approximately 65% of NIVEA VISAGE Young via large high street shops. The company distributed the remaining 35% of the product via large grocery stores that stocked beauty products. Nivea focused on below-the-line promotion, which helped in building relationships with customers. This is because below-the-line promotion involved communicating directly with consumers. It is vital for a company to balance the four elements of the marketing mix. This is because all elements of the marketing mix have equal importance. Balancing the elements of the marketing mix helps in ensuring that all elements relate to each other. Nivea uses both the traditional and modern methods in the marketing mix. The company distributes NIVEA VISAGE Young via high street shops. This is a traditional method of distributing high -end products. On the other hand, the company uses the social media to promote the product. Social media is a modern method of promotion. It is vital for Nivea to ensure that NIVEA VISAGE Young is desirable. The price of the product should be affordable to the target market. Product promotion enables customers to have knowledge of the existence of the product. In addition, proper distribution channels enable consumers to access the product easily. Therefore, balancing the marketing mix enables the target group to receive the message of NIVEA VISAGE Young in the right manner. Balancing the marketing mix also helps in product positioning (Blythe, 2006). Nivea strives to form relationships with its customers. Formation of good relationships with the teenagers would enable the company to create and acquire loyal customers who may use other products of the company when they enter adulthood. The company uses all elements of the marketing mix to form good relationships with the teenagers. In addition, Nivea strives to portray the use of its beauty products as a lifestyle. This improves Nivea’s brand name. Nivea is a popular brand name in the manufacture of skin care products. Nivea developed a marketing mix to market NIVEA VISAGE Young. Balancing the marketing mix enabled the message of the product to reach of the right audience in the right manner. This helped in the creation of a pool of loyal customers who may be willing to buy other products of the company.Advertising We will write a custom case study sample on NIVEA Company’s Product Strategy specifically for you for only $16.05 $11/page Learn More References Blythe, J. (2006). Principles practice of marketing. Mason, OH: Cengage Learning. Gitman, L.J. McDaniel, C.D. (2008). The future of business: The essentials. Mason, OH: Cengage Learning. Peppers, D. Rogers, M. (2010). Managing customer relationships: A strategic framework. Hoboken, NJ: John Wiley Sons. This case study on NIVEA Company’s Product Strategy was written and submitted by user Patience O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Self-Publishing Tips from one of the UKs Bestselling Authors

Self-Publishing Tips from one of the UKs Bestselling Authors Self-Publishing Tips from one of the UK's Bestselling Authors For those of you who are still  skeptical  about the extent of self-publishing's promise, Adam Croft is all the inspiration you need. With 150,000 copies sold in the first quarter of  2016 and a book deal with Amazon, things are only looking up for this new indie giant.  In this post, he shares his top tips for self-publishing.When you’re first starting out as an author, it can be incredibly daunting. I remember the feeling well. Back when I started self-publishing in 2011, there really wasn’t much information or tips out there on how to market your books and be successful at it. I had to find my own way, and along the way I learnt a lot.  Since then, I’ve gone on to sell more than half a million books, with my latest becoming the biggest-selling self-published book of the year and landing me a huge publishing deal with Amazon. That took five years of working out what works and what doesn’t. Separating the wheat from the chaff is difficult, espec ially with so many people professing to be self-publishing experts.  Even today, there’s a lot of rubbish out there in the industry. People with barely a few hundred sales put themselves up as gurus to tell others what works and what doesn’t. The signal to noise ratio is low. I hope to cut through that. Here are my top tips based on five years of experience, half a million sales and the biggest-selling indie book of the year.Treat your writing as a businessThis is absolutely paramount. You’re creating a product and selling it to customers. If that makes you uncomfortable, stop reading now and find a traditional publisher. You need to be business-minded and thinking about profit margins. Otherwise, you’re not after self-publishing; you’re after vanity publishing, which is a whole different ball-game.Always think about the long-termYou won’t release your first book and get big sales. You just won’t. In fact, once you’ve self-published your first book, pat yourself on the back and get on with writing another two. New readers simply aren’t going to flock to your one single book - they like to stick with a certain author. Give them a reason to want to invest in you.Likewise, don’t concern yourself with getting sales straight away. You need to be thinking about future-proofing your business and your career, which leads me on to†¦Get a mailing listSign up for a MailChimp account and get yourself a mailing list. Simply having readers buy your book and then disappear into the ether is not what you want. You need to be able to get in touch with them and let them know when you’ve got a new book out. Trust me: they won’t be searching your name on Amazon every couple of weeks to see if you’ve got a new one. They won’t even remember your name once they’ve put the book down. They’ll be straight onto the next author who’s marketing his or her books better than you.This is my number one tip in terms of marketing, and I really can’t overstate it enough. For more information on how to make mailing lists really work, check out Nick Stephenson’s books - Reader Magnets, in particular, or even his exhaustive interview on the Reedsy blog. You can get your own copy of Adam's latest thriller, Her Last Tomorrow  here.Agree with Adam's methods? Do you have your own secret self-publishing tips? Share them here, or ask Adam any question in the comments below!

Importance of Baseball to New York Essay Example | Topics and Well Written Essays - 500 words

Importance of Baseball to New York - Essay Example The age when these teams existed and played is mostly referred as the Golden Age especially because the three different teams had their loyal fans that liked to watch them compete. However, this was only witnessed in New York and not the rest of the cities, which were characterized by decaying inner cities and aging ballparks. Other cities also lacked a competitive balance that was witnessed in New York (Wetherbee, n.d). The period after the war, however, brought with it some new changes that would change the New York baseball history. By this time, America was transitioning into a modern society and many teams had the chance to move to prosperous heights. Some teams moved to other areas and managed to gather fans. Some of them moved to Idaho while others moved to Milwaukee, Kansas City ad Baltimore among other major areas. This was to move to higher heights, which led to the two of the major leagues moving to California. The Dodgers and the Giants thought that California had better chances, which made them disappoint millions of fans in New York. With one move, the city was drained from its major league representation, which eventually led to the weakening of the championship baseball in this major city. Some of the major players in this period include Mickey Mantle, Jack Roosevelt Robinson and Branch Rickey. As mentioned earlier, baseball represents a huge part of America history. It provided Americans with a sense of togetherness and community, which was non-existent in the corporate world. It was also a source of pride and power for the Americans mostly because of the passion that came with sharing of the game’s experiences among Americans. By this time, the game was universal to all Americans and everyone seemed to know something about the game and the players. The three teams mentioned earlier owned the game (Barbieri, 2013). Before the 1950’s, baseball was part of middle class whites, which would later be challenged by baseball. Jackie

Cheating and Integrity Essay Example | Topics and Well Written Essays - 1000 words

Cheating and Integrity - Essay Example Due to modern technology, people all over the globe can share and access different information. This sharing of information allows an area for everyone to manipulate these information and use them for individual convenience. Moreover, this situation eventually leads to cheating, an unethical behavior that causes the decline of the society. According to Lee (2009), cheating in school may simply be an extension of what is happening in the society. Recent studies on the various negative situations in the society have shifted its focus from the corporate standards to the academic standards for which the leaders of businesses and the political leaders of the next generation will son arise. There were significant findings that the scholars found necessary considering the inclusion of the study of ethics in the schools’ curriculum. Students’ exposure to various ethical standards, especially in the academic community may strengthen their resistance to unethical behaviors due to a higher priority to integrity. Exposing the students to the different unethical behaviors and decisions early on may affect their attitudes towards committing one in the future (Smyth et al, 2009). Cheating in the Classroom Cheating comes in different styles and forms. Gerdeman (2000) identified the different manifestation of cheating inside the classroom, specifically in the community colleges or universities such as cheating on exams, plagiarism, falsifying bibliographies, taking credit for someone else's work, receiving improper help from others, and facilitating cheating by others. In addition, Nath and Lavaglia (2009) further includes stealing a test and fabricating academic documents are but among other forms of cheating inside the classroom. In a study conducted by Volpe (2008) (p. 7) on the attitudes and behaviors of the faculty with regards to cheating, it was found that members in the academe underestimate the amount of cheating in the classroom. This result is an irony to students' self-reported rate of students who cheat. This discrepancy between the instructors and the students is a reflection of how diversified professionals and students are in their perception about cheating. As a result, this also leads t the argument that the student may see cheating as a minor offense instead of a high-risk factor affecting the integrity of the institution and the society as well. Taking the issue too lightly by the instructors greatly influences the perception of students towards cheating. There are, on the other hand different factors that initiate cheating. The need to graduate or to get a good grade is the most common factor that encourages students to cheat. Marital status is also another factor such that married students are more likely to cheat than the non-married students. Sorority and fraternity memberships also increase the chances of students cheating such that they wanted to spend more time with their friends than studying. Age is another factor in cheating whereas younger students cheat more than older ones. Finally, the students' major in the university affects their probability of cheating (Nath & Lavaglia, 2009). As common cheating may be in the classroom, studies also provide results that show that students have varying affections in relation to this issue. In a study conducted by Firmin et al (2009), diverse emotions have been observed from the respondents who were witnesses to peer cheating in completing their tests. Such varying emotions were classified as hostility, anxiety and empathy. Some respondents thought the act as unfair, while some felt annoyed and frustrated. There were those who felt responsible for being a witness to such

Week 4-Applied business research Assignment Example | Topics and Well Written Essays - 1000 words

Week 4-Applied business research - Assignment Example (2) The graph includes only two data points yet wants to argue that this is a trend caused by stricter enforcement.  Chance or random  fluctuation is inherent in nearly every human phenomena.  Two successive observations of anything are likely to vary.  Two observations do not make a trend. (3) The graph lacks context both in terms of a longer series of observations for Connecticut traffic fatalities and in comparisons with other states that, during this period, did not crack down on speeding. (4) The graph doesn’t take population  size into account.  The more people, the more drivers, the more likely you’ll have traffic fatalities.  Increases in fatalities may be an artifact of increases in the number of drivers.  Decreases may be an artifact of population decline. Based on the output table below, what percentage of districts with the fewest experienced teachers can be found among school districts that score among the highest third of all districts on a measure of the percentage of their students who pass standardized tests? What two additional percentages in the table above would you report in an edited table to support an argument that districts with more experienced teachers tend to be the highest scoring districts on standardized

Responce To Working Life Of A Waitress English Language Essay

Responce To Working Life Of A Waitress English Language Essay The article Working Life of a waitress, written by an author called Mike Rose, is a talk about a mother who took the leading role of a waitress. Based on my perspective of this story the protagonist was fascinated and thankful by the work of his mother even though he knew the hardships and struggles the mother had to go through in her daily job. The narrator tells us of how the mother can in fact deal with so many people and not forgetting the cutlery and at the same time with a composure and knowledge of what she is doing. After reading and understanding the story, any one who wanted to pursue the carrier of a waitress and has had a passion for it could actually relate to this story, this story could get them many pointers which the narrator discussed in the article. This article not only illustrates the work of a mother as a waitress in a busy restraint but also describes ones passion of work and its art. While the narrator described how the waiters and waitress should be in their work place, it shows us of the sacrifice essence they had to their jobs. The narrator now understands and is more aware of things that encircle the mother in a well bred manner, through the justification of his mother; the readers can see that the narrators mother is doing a good job despite the fact that she is a woman in a mans territory. This other article that is written by Barbara Enrich called Nickel and Dimed, she places interests on some of the difficulties people have when they are employed in jobs that pay low wages not exempting the hidden costs which included food and shelter. She primarily attacks the idea that the low-wage jobs need the unskilled labor, The author who is a journalist found that manual labor is degrading, taxing and uninteresting she says that the job required fast learning, quick thinking, focus and good memory, if there is repeated movements or constant, it would create a risk of repetitive stress injury. She also points facts on some persons in the management who mainly served to interfere with the workers output, they force the workers to take pointless tasks just to make the work experience more miserable. She argues about the one low wage job is usually not sufficient to support one person and his family, many of the workers named in this book exist by living in their cars, with relat ives or even persons of the same position, She concludes by saying one day the low waged workers will rise up and rise and insist to be treated fairly and everyone will be better of when that day comes. The article Santa land diaries by Sedaris, he talks about how he was discovered in 1977 in a Chicago club by a radio host, Sedaris later says that he owes everything to Ira, the radio presenter, because his life changed completely like a wave of a magic wand, his movie Santa Land diaries was a success with the radio listeners. This article according to me talks about luck, an how some individuals out there get jobs through luck, something that you have never even thought of just comes your way and changes your life forever, In the article of Daniel Levine called the myth of the sexual athlete, it talks about how the entertainment industry degrades women. Its talks about giving the girls equal class attention, he mainly talks about how women in general are treated in the industry and that they are not given equal opportunities as men and that this should be re considered since what men can do women can also do. All these four articles have a common ground when it comes to work, it talks of hard work, discipline, fair and unfair working grounds, and also the passion of your work, all these aspects are seen in the four articles and they share each one of them. Amy Tan is a writer, of the book language of discretion, she is an American born in China, and she says that different languages come with different ways of thinking, in her article she says that ones view of the world and its functions depends entirely on the language that is used. Language is not only a communication tool but also a culture carrier, in a society where one culture dominates the other, language is then used to enforce the dominant one, she also argues that something enormous is usually lost during translation and something sinister seeps in the gaps and especially when amateur linguists go on in comparing one-for-one language differences and then put forward the notions wide open to misinterpretation. Richard Rodriguez is an author of the book Public and Private Language, he is an American boy whose parents are Spanish, he went to school and he then considered Spanish to be a private language, and his parents used to talk in Spanish, he also talks of the challenges he faced as an individual in class because he couldnt speak English well, he referred English as a public language he says that they dont realize that while one suffers a diminished sense of private personality by being assimilated into the public society, such assimilation makes public individuality achievable. He says that the bilingualists that a student should be reminded of his difference from other people in the society, and his heritage but this equates more separateness with individuality, the truth is that only in private (with intimates) is the separation from a crowd a qualification fro individuality an intimate separates me, tell me that I am unique in public by distinction the fullness of an individual is achieved ironically by the ones who consider themselves members of a crowd. Caffilene Allen is an author of the book First change my name, she grew up speaking the English of the an early century, in this article there is a lot of contrast in the proper English and the culture language, in school teachers took to themselves to change her name from Caffilene to Kathleen, this was a bit extreme she thought, because of the pronunciation and spelling of how it may sound, she was exited by her new name until she found out that she was not the only Kathleen in school, though in high school she was able to get her name back, throughout this article there is a lot of controversy between the author and her mother, racial discrimination and sexist language, In fourth grade the author was ashamed of her mother and also despised her behavior and speech, she says that each culture, group or nationality have their own language and there is a place and time to show it, they way we relate and talk to our friends and family, we talk in a manner that is understood by them, th e author says that now after many years is when she is beginning to regain the sense of pride and heritage towards their culture. These authors have experiences which they have in common like they being of a different culture though since they are living in America, they have to learn English and the hard way, Richard Rodriguez had to learn it through being embarrassed in class, not being able to have sufficient and ending talks with his parents, Amy Tan on the other hand had to learn and speak English with her fellow Chinese men since if she were to speak in their language they would expect her to be more submissive since she is a woman, Caffilene Allen also says that she had to change her name at some point because of the pronunciation and was taught ,to have her culture and mother and to like her English teacher. Language enforces the culture behind it completely, people who live in a certain social order, which is dominated by definite culture and have to adjust to that dominant language. And to not only to know how to speak it but they also have to speak it in a certain way in order to be accepted and be s uccessful.

Preexistence of Christ :: essays research papers

Preexistence of Christ Advanced Information The preincarnate existence of Christ may be "only a simple, contemplative inference backwards from the spiritual glory of the present Christ" (Deissmann); certainly its clearest expression is found in later writing reflecting upon the rudimentary messianic, even adoptionist, assessment of Christ in the primitive Christian community (Acts 2:22 - 23; 10:38). Yet preexistence is at least implied in words of Jesus himself: "The son of man came"; the owner of the vineyard "had still. . . a beloved son: finally he sent him." It is explicit in sayings attributed to Jesus in John's Gospel: "I came down from heaven"; "The glory I had with thee before the world was." Jewish scholars attributed "ideal" preexistence to things (law, temple) and persons (Adam, Moses) deeply reverenced, echoed perhaps in Paul's calling Christ "last Adam. . . from heaven." Greek thinking, reflected in Philo, was familiar with preexistence of souls. But it is unnecessary to find here more than a source of usable terms. The idea that the Son of God, eternally preexisting in glory with the Father, moved by love became incarnate was too central to Christian faith to depend upon coincidences of language for its basis. BELIEVE Religious Information Source web-site Our List of 1,000 Religious Subjects E-mail Paul appeals for generosity because Christ, "through rich, became poor." He pleads that converts live as sons because "God sent forth his son"; argues for self effacement from the fact that Christ, being in the form of God, "emptied himself"; contends, against the Gnostics' pleroma filling the gulf between God and creation, that "all things were created in, through, and for Christ. . . who is before all things." As "Lord from heaven" Christ provides the pattern of our resurrected humanity; as he first descended, so he has ascended, the measure of his triumph and assurance of ours (2 Cor. 8:9; Gal. 4:4; Phil. 2:5 - 6; Col. 1:15 - 16; Eph. 4:8 - 9). For such practical, pastoral exhortations one does not argue from fringe speculations, but only from familiar, accepted, foundation truths. John's Gospel and Epistle, assuming that Christ came from God and went to God (John 13:3), emphasize his being sent by the Father on divine mission, expressing divine love (John 3:16; 1 John 4:9 - 10), a revelation of the unseen Father by one belonging "in the bosom of the Father" (John 1:18), a divine Word, present when God spoke at creation and now again conveying meaning and power to the world (John 1).